Mainstreaming corporate social responsibility for environmental and social development in Kenya
Date
2016-01-01
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PAC University journal of arts and social sciences
Abstract
Corporate Social Responsibility (CSR) has been viewed as businesses giving back to society and companies managing their processes and conducting business in a way that will not harm society or the environment. Mainstreaming CSR for environmental and social development means that companies integrate environmental and social concerns in their business operations and in their interactions with stakeholders on a voluntary basis. In Kenya, CSR is a relatively recent phenomenon and many organisations are yet to figure out how to incorporate it in business. The literature reviewed in this paper is on CSR and how it can be mainstreamed for both environmental and social development. The theory that informs this study is the systems theory, which brings out interdependence and interconnectedness, both of which indicate that taking care of environmental and social development is vital for business success. This was a descriptive study that utilised questionnaires and in-depth interviews to collect data. The findings established that CSR is the key vehicle that organisations use to address social and environmental concerns. There is however need for awareness and training to ensure that CSR is mainstreamed and that funds address key concerns in society.
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corporate social responsibility (CSR), environmental development, mainstreaming, social development, interdependence, interconnectedness
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