How COVID-19 has Reset Business Activities in Organizations around Africa
Date
2022
Authors
Bukusi, Allan D. M.
Journal Title
Journal ISSN
Volume Title
Publisher
African Journal of Business Strategies
Abstract
The global outbreak of the COVID-19 virus forced governments across Africa to impose major health, travel, and trade restrictions at home to protect their citizens from the pandemic. These measures caused a dampening impact on conventional social and business activity forcing organizations to rethink, redraw and reset their operations to remain functional, viable and sustainable. The aim of this study was to show that the pandemic driven changes in the business environment, though disruptive in nature, essentially enabled businesses to acquire a new set of survival and success competencies to thrive in the foreseeable future
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Keywords
COVID-19,, business,, strategy,, consumer value,, digital transformation,, ecommerce.
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