Practice of Authentic Leadership on Volunteer Retention And Moderating Effect of Personal Factors In Word of Faith Churches In Kenya
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Date
2025-12-16
Authors
Redempta Nthuka Ndambuki
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Publisher
PAC University
Abstract
Volunteers play a critical role in sustaining ministry and leadership in many churches in Kenya. The purpose of the study was to investigate the practice of authentic leadership and volunteer retention and explore the moderating effect of personal factors in the Word of Faith churches in Kenya. The research was anchored on authentic leadership theory, social exchange theory, expectancy theory, and social cognitive theory. Quantitative mid-range research analysis, domiciled in positivist philosophy, was used. The target population was 3,357 people, comprising 28
regional overseers, 333 local church pastors, and 3,390 volunteer ministry leaders. The sample size was 336 respondents. Stratified sampling was employed. Structured questionnaires were used to gather data. The moderated regression technique was used to test the study hypotheses. Quantitative data was analysed using Statistical Package for the Social Sciences (SPSS), version 22. Results indicated high levels of self-awareness and relational transparency. Leader self-awareness correlated positively with volunteer retention. Similarly, greater leader self-regulation correlated with increased retention. Additionally, heightened relational transparency predicted significantly higher volunteer retention. Likewise, stronger balanced processing was
associated with increased volunteer retention. The study also revealed that personal factors significantly influenced volunteer retention. Motivation and socialization emerged as the strongest positive predictors. However, there was no significant moderation effect of personal factors in the relationship between authentic leadership and volunteer retention. Authentic leadership wasinstrumental to volunteer retention, alongside a select set of personal factors. It was recommended that the church put the most emphasis on relational transparency and the satisfactionof volunteers’ personal needs.