Effects of Leadership Communication on Staff Productivity in Local Medium-Sized Commercial Banks in Kenya
Date
2021-07-06
Authors
Kimani, Nathan Muya
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Volume Title
Publisher
Pacuniversity
Abstract
Leadership communication is requisite for staff productivity. The purpose of the study was to determine the effect of leadership communication on staff productivity in three medium-sized banks based in Nairobi, Kenya. The study sought to identify the forms and content of leadership communication and to determine its effects on staff productivity. To achieve this purpose, the study employed a descriptive research design, incorporating qualitative and quantitative techniques. The target population for this study are employees in medium-sized local commercial banks operating in Nairobi, Kenya. Out of the 86 respondents identified through proportional sampling technique to participate in the study, 60 successfully completed the data collection questionnaire administered, resulting in a 70%response rate. Descriptive and inferential statistics were utilized to analyze data through Statistical Package for Social Scientists (SPSS) program version 24.0 (SPSS 22.0). The study findings established that emails, telephone calls, face-to-face conversations, one-on-one meetings and team meetings were the most common forms of leadership
communication used. The findings also revealed that leaders in these banks issued content ranging from instructions, policy directives, supportive guidance, participative guidance,orders and commendations. Based on these findings, this study’s conclusion is that leadership communication has effects on staff productivity in medium-sized banks;specifically, on general financial performance, company profitability, competitiveness in the industry, credibility, operations and efficiency. Leadership communication also impacts on staff retention and staff efficiency at work.
Description
Masters Degree Thesis
Keywords
Leadership Communication, Staff Productivity, Medium Sized Banks, Kenyan Banks
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