Bukusi, Allan D. M.2024-01-262022-09-052024-01-262022https://repo.pacuniversity.ac.ke/handle/123456789/3624.2The global outbreak of the COVID-19 virus forced governments across Africa to impose major health, travel, and trade restrictions at home to protect their citizens from the pandemic. These measures caused a dampening impact on conventional social and business activity forcing organizations to rethink, redraw and reset their operations to remain functional, viable and sustainable. The aim of this study was to show that the pandemic driven changes in the business environment, though disruptive in nature, essentially enabled businesses to acquire a new set of survival and success competencies to thrive in the foreseeable futureen-USCOVID-19,business,strategy,consumer value,digital transformation,ecommerce.Article